Case Study:
Driving Commercial Transformation at PHASE Scientific Americas
Doug Field served as Chief Revenue Officer (CRO) at PHASE Scientific Americas from 2021 to 2024, where he played a pivotal role in driving the company’s commercial success, achieving over $150 million in sales. As the first commercial hire, he built a broad customer base across healthcare, retail, e-commerce, distribution, and wholesale channels, while also establishing and leading a 15-member sales and marketing team.
Known for his strong networking and customer relationship skills, Doug brought valuable commercial and marketing resources that accelerated growth. His proactive, high-energy approach helped PHASE quickly capture market share. Beyond sales and marketing, he contributed to product development, logistics, and executive decision-making, helping transition PHASE from a pre-revenue startup to a fully operational commercial company.
He began as a ‘fractional CRO’ and became a full-time ‘contract CRO’ for Phase Scientific Americas.
HIRED TO DRIVE SALES & MARKETING
HIRED SALES & MARKETING PROFESSIONALS
LAUNCHING NEW INITIATIVES FOR DEVICE CLIENT
CAN GET YOUSIMILAR RESULTS
Don’t just take our word for it—our clients’ success stories speak for themselves.
OUR SUCCESSES
“Doug Field is a consummate entrepreneur who is a master at rallying staff, prospects, and clients around a brand. He understands value propositions and builds and communicates unique marketing opportunities.”
“Many people talk about the importance of consultative selling, but few truly subscribe to the philosophy. Doug is a refreshing exception to that rule. As a hard-working professional, he engages with each and every client to build long-term, profitable relationships. Top-notch sales help.”
Our Core Resources
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ABOUT SFG
The SouthField Group is a commercial growth firm that partners with medical diagnostics and device companies, virtual healthcare providers, and e-commerce health product suppliers worldwide.