DIGITAL STRATEGY:
Custom plans aligned with business goals
Doug Field
CEO
Visionary, strategic, and motivated executive leader with expertise in driving and pioneering healthcare consumer diagnostic innovations and commercial growth. Proven understanding of building companies as an entrepreneur, Chief Revenue Officer, and consultant from owned start-ups to established entities. Business developer with a passion for launching innovative solutions to the healthcare industry. Drive comprehensive messaging, value propositions, and leveraging of networks and pipelines, blended with deep diagnostic experience, as the foremost thought leader in the Healthcare Consumerism space.
SELECT ACHIEVEMENTS
- Realized revenue growth from $0 to $78M+ annually as the Chief Revenue Officer for Phase Scientific, a healthcare diagnostic company with a keen focus on deft collaboration with laboratories, health clinics, hospital systems, retail pharmacies, government, healthcare distributors and wholesalers.
- Built the Sales and Marketing teams and infrastructure from the ground up at Phase Scientific.
- Co-founded two separate B2B employer healthcare media companies, including all marketing, financial obligations, and sales, entitled Employee Benefit News, Employee Benefit Advisor, Benefits at Work Conference, and The Institute for Healthcare Consumerism. Reaching 200K+ employers, health plans, benefit consultants, and providers.
- Served as key Industry and Thought Leader for Healthcare Consumerism, including deft collaboration with key leaders on media events and podcasts, as well as serving as a Keynote Speaker at multiple hosted events.
Mike McClellan
SENIOR DIRECTOR – BUSINESS DEVELOPMENT & COMMERCIAL ADVISORY
Seasoned business leader, entrepreneur, and sales/marketing executive with extensive B2B/B2C experience in the healthcare diagnostics, medical equipment & supply, and health & wellness services segments. Proven sales/marketing management success with Fortune 100 companies like Monsanto, and B2B growth companies like PHASE Scientific. Founded and built a leading Atlanta B2B demand generation & market research firm with a 30+ year history of developing and executing innovative sales growth initiatives for companies like GE, Mӧlnlycke Healthcare, Siemens, and Inventus Power. Also, a leader in the field of Voice-of-Customer research with strong qualitative & quantitative research skills.
SELECT ACHIEVEMENTS
- As the Sales & Marketing Manager reporting to Doug Field, Chief Revenue Officer of PHASE Scientific, provided infrastructure building and sales/marketing execution support as the company grew from $0 to $78M+ annual sales.
- Managed PHASE Scientific’s sales team responsible for its Distributor/Reseller business, bringing on major distributor accounts like Concordance, Medline, and McKesson, as well as growing sales among PHASE’s independent distributor base.
- As Senior Consultant for B2B Demand Generation & Growth Programs for the marketing firm I founded: implemented a sales growth initiative in the medical device segment for Inventus Power (formerly Palladium Energy) that resulted in a 56% growth in overall sales leads, a 90% increase in qualified leads, and drove a ~20% increase in annualized revenue in a highly fragmented and commoditized industry.
- Seasoned market research professional with specialties in qualitative and voice-of-customer surveys, as well as web-based studies and secondary research.
MEET OUR RESOURCE PARTNERS
To deliver comprehensive solutions, we also collaborate with a network of expert partners who specialize in essential aspects of growth and development:
Creative Influence
The Creative Influence, led by Andrew Dietz, brings innovative storytelling and branding expertise to amplify your message.
Messaging Machines
AI-driven growth isn’t about replacing your marketing team. Done right, it empowers marketers and salespeople to create meaningful connections and implement effective strategies for measurable growth with increased efficiency and creativity.
LeadGen Success
LeadGen Success, led by Connie Barret, a specialist in B2B lead generation and qualification, streamlines inside sales development to drive high-quality, conversion-ready leads. With expertise in campaign execution, team building, and performance analysis, they deliver measurable ROI and scalable, results-driven systems.
Artifactorie
Artifactorie, led by Kyle McNeir, an expert in UI/UX, Web/Software Development, 2D/3D Medical Illustration, and Graphic Design, crafts visually appealing presentations that look great and will communicate your message in a clean, concise, professional manner. From Logos, business cards, documents & forms, slide-decks, websites, microsites, & e-commerce, to tradeshow booths, product and box design, and 2D & 3D Illustration/Animation, Audio and Video production and editing. Artifactorie, with 30 years of experience in healthcare and medical marketing, can be your one-stop, affordable production department.
ART + SCIENCE + TECHNOLOGY = SUCCESS
Plexus Marketing Group
As specialists in B2B Voice-of-Customer (VOC) survey research, Plexus Marketing Group has partnered with Southfield Group on adapting cost-effective and quick-turnaround VOC surveys (both web-surveys and qualitative phone interviews) to medical diagnostics and medical device markets and channels. Whether your aim is to obtain strategic planning inputs or to uncover opportunity areas for potential growth initiatives, we’ll help you uncover key insights that will support your Product/Service Commercialization objectives.
M16 Marketing
M16 Marketing is a top Atlanta-based digital marketing agency that blends strategy, innovation, and technology to drive measurable business growth. Our core services—digital strategy, web design, and SEO—ensure a strong online presence and higher search engine rankings to attract and convert high-value customers. We also offer SEM, social media marketing, lead generation, and data-driven insights through a full suite of digital capabilities.
PieArm
PIEARM Your Way to Marketing Success. Work Smarter. Achieve more.
PIEARM Your Workflow. Streamline how you plan, implement, execute, analyze, and measure—30x faster.
ABOUT SFG
The SouthField Group is a commercial growth firm that partners with medical diagnostics and device companies, virtual healthcare providers, and e-commerce health product suppliers worldwide.