Business Transformation: The Fractional Executive Multiplier Effect
Imagine turning your business challenges into exponential opportunities. Not by just adding talent, but by multiplying potential. That’s the magic of our game-changing equation.
Author Archive for: Team SouthField
Entries by Team SouthField
Upstream and Downstream Marketing for MedTech Companies
Upstream and Downstream marketing are two critical components of a comprehensive marketing strategy, particularly in the medical technology and healthcare sectors.
Innovate or Fall Behind: Why Fractional Hiring Is the Key to Competitive Success
It’s a reality that companies face unprecedented challenges that demand agility, innovation, and strategic foresight. To remain competitive, organizations must rethink traditional hiring practices and embrace innovative approaches, such as integrating fractional resources, to effectively meet their evolving needs.
Why Most Diagnostic Startups Struggle After FDA Approval
Gaining FDA clearance is a critical milestone, but it’s just the beginning.
Many diagnostic startups fail post-approval because they lack a clear commercialization strategy that aligns with market demand and payer expectations.
Why Your Sales Stall After Launch – And How To Fix It with a Funnel That Converts
You’ve cleared regulatory hurdles. Your diagnostic works. You’ve even had some great conversations with potential buyers. So why aren’t the sales rolling in?
ABOUT SFG
The SouthField Group is a commercial growth firm that partners with medical diagnostics and device companies, virtual healthcare providers, and e-commerce health product suppliers worldwide.