Advanced AI Marketing Tools:
Leverage cutting-edge artificial intelligence tools that enhance your marketing strategies, boost conversion rates, and improve customer engagement to drive successful marketing.
SouthField Group provides targeted growth support services designed to meet your evolving business needs. With deep, cross-functional expertise, we deliver the strategies and tools that drive operational efficiency and accelerate commercial growth.
Our Core Resources Include:
Extensive Research & Customer Service Base:
Access in-depth market research and customer service insight bases in order to make data-driven decisions that align with industry trends and consumer behavior to drive commercial growth.
Business Process Optimization:
Streamline your company’s workflow, automate repetitive tasks, and improve the overall efficiency of your business to maximize productivity.
Demand Generation & Appointment Setting:
Implement targeted strategies to generate high-quality leads, nurture prospects, as well as drive meaningful business interactions.
RESEARCH & SUPPORTING ARTICLES
A wide range of research studies and published articles reinforce the core purpose of our mission, offering compelling evidence, expert perspectives, and detailed analysis that deepen both context and understanding. These resources validate our approach and help illustrate the broader impact and relevance of our work within the industry and among target audiences.
WHAT WE DO
OUR SERVICES
COMMERCIAL ADVISORY & FRACTIONAL LEADERSHIP
We provide hands-on commercial advisory and/or fractional leadership designed to help businesses streamline commercial operations, sales processes, and drive growth. LEARN MORE.
MARKETING LEADERSHIP & SERVICES
Our team believes that effective business development requires a solid marketing foundation. That’s why we offer a suite of high-impact marketing services, delivered through trusted alliance partners, to support our clients’ growth in the medical diagnostics and digital health markets. LEARN MORE.
BUSINESS DEVELOPMENT & EXECUTION
Effective Business Development starts with experience, channel knowledge & connections. That’s why we offer a suite of business development services & leadership oversight, to support our clients’ growth in the medical diagnostics, devices, and digital health markets.
We also offer these customized services on a stand-alone “project basis” to clients who have identified key initiative areas they want to focus on. Take a look at our toolkit and some examples of our work with our clients to explore how we can help you. LEARN MORE.
FAQ
What is the process?
First, you need to contact us. We will schedule a FREE, quick 30-minute discovery meeting and determine if we can help you optimize your sales and marketing. If we believe we can assist, we’ll roll up our sleeves, produce a proposal, and submit that proposal for your review. Once accepted or revised, we will sign a contract and get started.
Are there guarantees?
Every business is different. While we provide no “guarantees”, we are sure our experienced team will enhance your sales and marketing initiatives. Check out What We Do.
How long does it take to see results?
Every business is different. We will do our best to create initiatives that will move the needle in the short-term, and provide a comprehensive plan that will demonstrate long-term results. Read a recent Success Story.
Can I change direction?
Of course. We understand it’s important to be fluid as conditions change. We will review the plan periodically and can adjust the plan as we progress. Please note that changes may result in additional fees/charges for additional work. Before we get into revising the plan, let’s create the plan.
What about refunds?
Once the contract is signed, we will fulfill the obligations expressed in the contract.
ABOUT SFG
The SouthField Group is a commercial growth firm that partners with medical diagnostics and device companies, virtual healthcare providers, and e-commerce health product suppliers worldwide.
Business Transformation: The Fractional Executive Multiplier Effect
ResourcesImagine turning your business challenges into exponential opportunities. Not by just adding talent, but by multiplying potential. That’s the magic of our game-changing equation.
Upstream and Downstream Marketing for MedTech Companies
ResourcesUpstream and Downstream marketing are two critical components of a comprehensive marketing strategy, particularly in the medical technology and healthcare sectors.
Innovate or Fall Behind: Why Fractional Hiring Is the Key to Competitive Success
ResourcesIt’s a reality that companies face unprecedented challenges that demand agility, innovation, and strategic foresight. To remain competitive, organizations must rethink traditional hiring practices and embrace innovative approaches, such as integrating fractional resources, to effectively meet their evolving needs.
Why Most Diagnostic Startups Struggle After FDA Approval
ResourcesGaining FDA clearance is a critical milestone, but it’s just the beginning.
Many diagnostic startups fail post-approval because they lack a clear commercialization strategy that aligns with market demand and payer expectations.
Why Your Sales Stall After Launch – And How To Fix It with a Funnel That Converts
ResourcesYou’ve cleared regulatory hurdles. Your diagnostic works. You’ve even had some great conversations with potential buyers. So why aren’t the sales rolling in?